Zummarella deals with the notion of the ideal woman in contemporary society.  To create the title the artist combined the Korean word azuma (the closest translation in English would be housewife) and the last part of Cinderella. Traditionally, azumas were the symbol of self-sacrifice and humility, but modern azumas are well-educated and pragmatic high-achievers who believe they can have it all. When their desires to be unique super-moms, super-career women, and super-wives, are not fulfilled, they are deeply frustrated.  Zummarella will examine this tragicomic impossible situation, the isolation stemming from the conceitedness of feeling different and better than anybody else, and the agony of contemporary women unable to escape from self-made predicament and social mores in the land of entitlement.

Zummarella    [AC]2 Gallery   2007

Performance